Playing off the spy-themed 2019 Rochester Addy Awards, this self-promotional print ad contained a secret message viewable only to Addy winners. The ad contained a jumble of seemingly random words that could only be decoded by placing an Addy trophy on the page and peering through it. This revealed a tongue-in-cheek recruiting message: CONGRATS ON WINNING WE’RE HIRING
Playing off the spy-themed 2019 Rochester Addy Awards, this self-promotional print ad contained a secret message viewable only to Addy winners. The ad contained a jumble of seemingly random words that could only be decoded by placing an Addy trophy on the page and peering through it. This revealed a tongue-in-cheek recruiting message: CONGRATS ON WINNING WE’RE HIRING
