21 Stories for Scouts, an event put on by the Seneca Waterways Urban Boy Scouting program, gave Rochester's biggest thrill seekers the chance of a lifetime by letting them rappel 309 feet down the First Federal Plaza. To generate excitement, this poster campaign and environmental signage emphasized the emotional benefit of participating – being a hero to scouts.
*ADDY Silver Winner
Poster
Poster
Lobby and Elevator Signage (found inside First Federal Plaza)
Building Banner
Hero Kit (with authentic Boy Scouts rappelling badge)
T-shirt
21 Stories for Scouts, an event put on by the Seneca Waterways Urban Boy Scouting program, gave Rochester's biggest thrill seekers the chance of a lifetime by letting them rappel 309 feet down the First Federal Plaza. To generate excitement, this poster campaign and environmental signage emphasized the emotional benefit of participating – being a hero to scouts.
*ADDY Silver Winner
Poster
Poster
Lobby and Elevator Signage (found inside First Federal Plaza)
Building Banner
Hero Kit (with authentic Boy Scouts rappelling badge)
T-shirt
