The only thing Wisconsinites appreciate more than self-reliance is a community that works together. When it comes to energy efficiency, we realized that blending personal gains with statewide benefits would be a compelling message. Our “Wisconsin Is In” work highlighted significant cost savings through the lens of personal and community pride to create a powerful campaign.
The only thing Wisconsinites appreciate more than self-reliance is a community that works together. When it comes to energy efficiency, we realized that blending personal gains with statewide benefits would be a compelling message. Our “Wisconsin Is In” work highlighted significant cost savings through the lens of personal and community pride to create a powerful campaign.
