The “Public Cervix Announcement” campaign presented a bold vision of female empowerment and body positivity by promoting cervical testing with a tone unlike anything else in the space. As intended, it got women thinking, speaking, and most importantly, acting differently concerning their cervical health.
The “Public Cervix Announcement” campaign presented a bold vision of female empowerment and body positivity by promoting cervical testing with a tone unlike anything else in the space. As intended, it got women thinking, speaking, and most importantly, acting differently concerning their cervical health.